Project: Orange Slope Madonna di Campiglio

Client: Campari Group - Aperol Spritz

Description: deseasonalize the product. Ski slopes are where people get together in winter to ski, have fun and spend quality time outdoors, just like in summer at the beach. Creating an “Orange slope” the first day of the year that would take you straight to the aperitif, is for sure an impacting and original way to communicate the presence of the brand in the ski resort and also an effective and highly newsworthy tool. The Aperol Spritz event took place during Madonna di Campiglio’s famous traditional torchlight show that attracts thousands of people every year. To do so we installed several lights along the slope, in order to illuminate it in orange and offer a unique aperitif on the snow. The Aperol Spritz activation opened and closed the torchlight show where ski and snowboard instructors performed on the bottom part of the famous “3Tre” Olympic ski slope. Tools: 2 Amphibious cars, Snowcat and illuminated bar desks contributed to the scenic impact and allowed to serve Aperol Spritz to everyone. The people engaged through fun activities and interactive ledwall received original Aperol Spritz giveaways.

5.000 estimated people, 3.700 Aperol Spritz served, high visibility towards a young, dynamic and in part international audience.