Project: Town Hill

Client: Nissan Italy

Description: to bring such a spectacular sport like downhill into the heart of a medieval town like Bergamo was really challenging.

In the historic center of Bergamo’s Upper Town, the Agency in collaboration with Mystic Freeride placed ramps, jumps and parabolic curves, all built by professional carpenters that came on purpose from Canada. The world’s best athletes of this sport competed on the trail from Piazza Vecchia to Fara, putting up a high adrenaline show.