Project: Orange Slope Sestriere

Client: Campari Group - Aperol Spritz

Description: deseasonalize the product. Ski slopes are where people get together in winter to ski, have fun and spend quality time outdoors, just like in summer at the beach. Creating an “Orange slope” that takes you straight to the aperitif is for sure an impacting and original way to communicate the presence of the brand in the ski resort and also an effective and highly newsworthy tool. To do so we installed several lights along the slope, in order to illuminate it in orange and offer a unique aperitif on the snow. Tools: Amphibious car, Snowcat and illuminated bar desks contributed to the scenic impact and allowed to serve Aperol Spritz to everyone. The people engaged through fun activities received original Aperol Spritz giveaways.

2.000 estimated people, 2.500 Aperol Spritz served, high visibility towards a young, dynamic and in part international audience.