Project: From five to nine
Client: The North Face Europe
Description: a format conceived to promote outdoor activities in areas near the cities even during working days.
Who said that during the week you only have to work?
The idea is to break the city routine and fill the time gap from when you get out of office (5 PM) and when you go back the day after (9 AM) with an outdoor activity. Once the working day is over a group of urban explorers leaves the city and thanks to public transport it reaches a nearby outdoor location. After trekking they all have dinner illuminated by a bonfire, while listening to stories told by The North Face athletes (Jacopo Larcher, Tamara Lunger, Siebe Vanhee, etc), and spend the night in tents under the stars. In the morning: early wake up, trekking back, stop in TNF store and at 9 AM back to everyday life.
Locations: Lyon, Milan, Cardiff, Munich